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Why critical thinking is important

At BrandHook, we have been at the forefront of exploring and understanding customer behaviour and contemporary culture for 18 years. Our extensive body of thought leadership includes pieces that we have presented at conferences, published in various media outlets, and produced as our own publications.

We believe it is crucial to stay ahead of the curve when it comes to brand experience and customer behaviour, and our insights have consistently placed us at the leading edge of this ever-evolving field. By continually analysing and sharing our findings, we help businesses remain agile and responsive to the changing needs and desires of their customers.

Our latest thinking

Commencing soon:
Coming soon to our YouTube channel is a series detailing what you shouldn’t do as you build your business. Pip details all her mistakes and fails when building Hearsay and shares these stories with other founders. Priceless information so you can learn what not to do.

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The emergence of the Entrepreneurial Consumer


In 2017 I wrote about an emerging customer type; coined the Entrepreneurial Consumer. Three key characteristics were emerging:

  1. They were collaborating with the community
  2. They were bartering to get their version of a better deal
  3. So, they were solving their own product mix problems

Our recent quantitative study has confirmed this customer exists and what characteristics you need to look out for. Register here for our webinar.

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Click here to download Top 10 Fails when building your business and stay up to date with launch date of the video series.

Blogs

Art Money’s Collapse in June is a Good Lesson in the Importance of Staying Close to Your Customers When There are Disastrous Economic Challenges

One of my great mates loves art and has used Art Money to buy some of her newer pieces. She was gutted ...

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Art Money’s Collapse in June is a Good Lesson in the Importance of Staying Close to Your Customers When There are Disastrous Economic Challenges

Stop selling, start asking.

My husband is a corporate-trained salesman (now CEO). As a favour to me, he has coached many of my startup mentees on ...

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Stop selling, start asking.

Your returns policy tells customers a lot about your business

This week has been the week of two polarised return/refund experiences in the Stocks/Taalikka household. Firstly, my return of a top to ...

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Your returns policy tells customers a lot about your business

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