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Get to know your customers in 30 days and build the product they want

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What We Provide

Validate Your Idea and Find Market Fit

This course is perfect for early stage start up founders. Those business builders who have a fabulous idea and need to validate that with others to get a market view about its potential.


A critical part of the product market fit process, must start with this customer discovery phase.

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The course is 6 short chapters and a practical guide to customer discovery.

In this course you get free use of the BrandHook AI tools, 4 office hour sessions with Pip and other course goers to ask questions and learn from the community AND get a bonus chapter about how to measure your product market fit.

Once you have gone through the course you will

Lesson
01

Understand the importance of customer centricity and build your business issues.

Lesson
02

Learn the essence of product market fit through the lens of customer painpoints.

Lesson
03

Develop a nuanced understanding of your customer with our persona template.

Lesson
04

Build your hypotheses and assumptions to test in your customer discovery calls.

Lesson
05

Craft a structured conversation that generates insights that will drive business growth.

Lesson
06

Unpack your customers ‘Wow Moments’ and use this analysis to form the basis of your strategy.

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Testimonials

This is what others have said:

Pip is an engaged speaker, the content was insightful, and the interactive elements made today's session enjoyable and informative

Online Learning Attendees

My biggest takeaway is that understanding your customer in great detail is of incredible significance in ensuring the success of your business. It is not a once-off process but rather a continuous process.

Online Learning Attendees